The Email Marketing Kit

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Название: The Email Marketing Kit

Издательство:Sitepoint

Автор:Jeanne Jennings

Год:2008

Язык:English

Формат:epub

Размер:11,6 Mb

Whatever your product or service, email marketing is effective because:

It's much less expensive than traditional forms of marketing, such as direct mail.

You can reach a potentially huge audience.

Email has better return on investment than nearly any other form of marketing.

Emails arrive almost instantaneously, unlike regular mail.

It's active: it lets you push the message to an eager audience.

You can test and measure reactions to your message easily.

It's interactive: you can send email in response to web site visitors actions.

The Email Marketing Kit is the best-practice comprehensive guide to creating and maintaining an effective email marketing campaign, whatever it is that you're promoting.

Author Jeanne Jennings, an email marketing expert and ClickZ columnist, will take you step-by-step through the process of setting up, testing, and refining your email marketing campaigns, with a focus on permission-based marketing. The Kit is packed with plenty of real-world case studies to illustrate the techniques discussed. Because it advocates best-practice permission-based techniques, it will help you.

This excellent guide will help you learn:

Develop winning email marketing strategies that work.

Roll out campaigns that maximize results and limit list fatigue

Explode the growth of your email list

Create a registration page that converts

Craft compelling opt-in messages

Write email copy that demands action

Test your email effectiveness - the right way!

Ensure your emails reach their destination and actually get opened

Use email authentication systems

Measure open rate, click-to-purchase rate, conversion rate, return on investment

Get removed from blacklists

Strengthen relationships using email rather than annoy your customers

Undertake viral marketing activities that get past first base

Use third-party email lists without resorting to SPAM.

Cover yourself legally by complying with SPAM laws worldwide

And much more!

When you order, you'll receive a binder with 245 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately.

You'll also receive a CD-ROM packed with dozens of tools and useful email templates.

Dynamic content template

Email Production Brief

Email Strategy document

ESP Cost and Product Comparison Worksheet

ESP RFP template

ESP features worksheet

Reporting worksheet

Strategy worksheet

Email templates and examples

Email proofing and QA document

Email newsletter advertising revenue worksheet

ESP Cost Analysis worksheet

and more!