Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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Название: Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Автор: Steven M. Bragg

Издательство: Wiley

Год: 2010

Страниц 240

ISBN: 0470562234

Формат: PDF

Размер: 12 MB

Язык Английский

Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:

Explain the growing phenomenon of game-based marketing and how it works

Show marketers how to develop games to incorporate into their marketing strategy

Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The

Tab; the iconic McDonald’s Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually.

Provocative and instructive, Game-Based Marketing’s message is clear: Use the tools in this book to put games in your marketing mix now… or you’ll be out of the game altogether.