The Ultimate Web Marketing Guide

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Название: The Ultimate Web Marketing Guide

Издательство: Q u e

Автор: Michael Miller

Год: 2011

Количество страниц: 640

Формат: PDF

Размер: 13 mb

Язык: English

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

Your expert, up-to-the-minute, A-Z reference & how-to guide

Choose the right goals, media, & tools

Plan, execute, measure, & optimize

Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.

It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster.

THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:

Creating effective web/online marketing plans and budgets

Integrating online and traditional marketing

Designing great sites--including ecommerce sites

Getting actionable answers from web analytics

Profiting from search engine marketing (SEM) and optimization (SEO)

Executing winning pay-per-click and display ad campaigns

Developing effective email lists and campaigns

Building two-way conversations with customers and prospects

Marketing on Facebook, Twitter, and other social media

Creating an online PR media room

Marketing through YouTube and podcasts

Selling through iPhone and Android apps

Managing web/online marketing coherently and efficiently

Tracking performance--and improving it!