Social media marketing for dummies, 3rd edition

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Автор: Singh, Shiv; Diamond, Stephanie

Название: Social media marketing for dummies, 3rd edition

Язык: английский

Издательство: Chichester: For Dummies

Год: 2014

Объем: 391 p.

Формат: pdf

Размер: 17,1 mb

Learn to:

Grasp the latest trends in social media marketing

Build and launch a campaign for a small or large business

Find your unique voice in social media marketing

Take advantage of fast and cost-friendly ways to reach your audience

Your guide to making waves in social media marketing

Social media marketing is a fast, affordable, and effective way to reach your customers — but it’s competitive and always evolving. This friendly guide distills the core concepts, trends, and recommendations down to bite-sized nuggets, giving you expert and approachable guidance on using social media to maintain your rep as a marketing maven.

Talk the talk — get to know your social media marketing competitors, develop your unique social media voice, and launch successful campaigns

Find your place — explore social media marketing strategies for established sites like Facebook®, Twitter®, and YouTube® as well as on new and emerging sites

Everything old is new again — practice social media marketing on your website, become an authentic and engaged advertiser, build a mobile campaign, and make the move toward real-time marketing

More bang for your buck — understand how social media marketing is a highly effective way to make the most of low-cost, timely online initiatives that resonate with customers and make your brand viable in a saturated market

Open the book and find:

How to get into the social media frame of mind

Tips for developing a content and distribution strategy

Why you shouldn’t forget about Pinterest and Tumblr

Strategies for marketing via niche networks and online communities

How to apply metrics to the social media realm

The lowdown on social media governance

Top social media tools you shouldn’t be without

Must-read social media marketing blogs

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