Marketing Research Kit For Dummies

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Автор: Michael Hyman, PhD, Jeremy Sierra, PhD

Название: Marketing Research Kit For Dummies

Издательство: For Dummies

Год: 2010

Формат: pdf

Размер:4 мб

Язык: Английский

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The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.

Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups

Fully explains the process of sampling, analyzing data, and reporting results

Features tips on developing questionnaires for face-to-face, Internet, and postal surveys

Helps you keep an eye on your competition and analyze their results

When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies.