E-Mail Marketing For Dummies (For Dummies (Business & Personal Finance))

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Автор: John Arnold

Название: E-Mail Marketing For Dummies (For Dummies (Business & Personal Finance))

Издательство: John Wiley & Sons; 2nd Edition

Год: 2011

Формат: pdf

Размер: 8.5Mb

Язык: Английский

The newedition of this helpful book is full of practical advice, whether you are an enterprise–level marketer using a third–party e–mailmarketing company or small business owner handling everythingyourself.

-Helps you map out an e–mail marketing strategy with reachableobjectives

-Simplifies the process of list–building, message–creation, andresults–tracking

-Offers legal guidance, so you stay compliant with anti–spamlaws

-Shows you how to deliver your message and incorporate socialmedia

-Explains how to track and interpret results

-Includes the top ten things you should not put in yourmessages, and much more