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Автор: Harlan E. Spotts
Название: Creating and Delivering Value in Marketing
Издательство: Springer
Год: 2015
Формат: PDF
Страниц: 280
Размер: 74 MB
Язык: Английский
ISBN: 3319118471
Для сайта: MirKnig.com
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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