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Название:Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Автор: Cindy Barnes, Helen Blake, David Pinder
Издательство: Kogan Page
ISBN: 0749455128
Дата издания:2009-11-28
Страниц: 256
Язык:Английский
Формат:PDF
Размер:12.00 MB
Developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments.
Creating and Delivering your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers through a step-by-step guide, how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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По кнопке выше можно купить бумажные варианты этой книги и похожих книг на сайте интернет-магазина "Лабиринт".
Using the button above you can buy paper versions of this book and similar books on the website of the "Labyrinth" online store.
Реклама. ООО "ЛАБИРИНТ.РУ", ИНН: 7728644571, erid: LatgCADz8.
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