Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

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Название:Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Автор: Cindy Barnes, Helen Blake, David Pinder

Издательство: Kogan Page

ISBN: 0749455128

Дата издания:2009-11-28

Страниц: 256

Язык:Английский

Формат:PDF

Размер:12.00 MB

Developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments.

Creating and Delivering your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers through a step-by-step guide, how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.