The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

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Автор: Eric Enge, Stephan Spencer, Rand Fishkin,Jessie C. Stricchiola

Название: The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

Издательство: O'Reilly

ISBN: 0596518862

Год: 2009

Формат: pdf

Страниц: 608

Размер: 12,69 Мб

Язык: английский

Качество: отличное

In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the guidance of proven and advanced techniques for planning and implementing a comprehensive SEO strategy. The authors clearly explain the basics of SEO, while correcting a common misconception many. Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare, implement, and evaluate SEO Check the initiatives forward a number of strategies and tactics Understanding the intricacies involved in managing complex projects SEO Learn what it takes to build a competent SEO team with defined roles Glance future of search and what lies ahead for the SEO industry.

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