Social eCommerce: Increasing Sales and Extending Brand Reach

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Название : Social eCommerce: Increasing Sales and Extending Brand Reach

Автор : Jennifer Sheahan, Jimmy Harding, Stephan Spencer

Издательство: O'Reilly Media

Год издания : 2014

Страниц: 310

Формат : pdf

Размер файла: 25,7 MB

Язык : English

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers.

Strategize and optimize your social presence in ways you didn’t know were possible

Drive more clicks and sales with better-performing Facebook ads

Develop remarkable content with viral potential

Manage your online reputation, instead of letting it manage you

Integrate social media into your SEO strategy, and vice versa

Leverage online influencers to promote your brand, and become an influencer yourself