The Definitive Guide to Google AdWords

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Автор:

Название: The Definitive Guide to Google AdWords

Издательство: apress

Год: 2012

Формат: pdf

Размер: 22 mb

Язык: English

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.

Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

Geo-targeting, distribution, and placement of ads

Advanced account management and budget strategies

Keywords, metrics, and ROI management

Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer

Mobile marketing implementations and strategies

Working with the various APIs available for developers

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