Google AdWords For Dummies

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Название: Google AdWords For Dummies

Автор: Howie Jacobson

Издательство: For Dummies

ISBN: 0470455772

Год: 2009

Страниц: 432

Формат: PDF

Язык: Английский

Размер: 14.5 Мб

Boost your bottom line with your $25 Google AdWords credit — see inside!

Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here's how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

See what's new — explore the changes in the AdWords interface, new free tools, and enhanced third-party tools.

Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site.

Economize — use conversion tracking to keep your costs low.

What's best — benefit from best practices in split testing, opt-in landing page structure, and ad group structure.

Discover what works — learn from case studies where readers of the first edition share their experience and techniques they've used.

Open the book and find:

How to turn clicks into cash

Secrets for writing ads that attract clicks

How you control what your campaign costs

Why you want to discourage some people from clicking

Tips for choosing keywords that work

How Google Analytics can help you increase sales

Ways to identify your market

Your Google AdWords gift card worth $25!

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