Web Metrics. Proven Methods for Measuring Web Site Success

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Автор: Sterne J.

Название: Web Metrics. Proven Methods for Measuring Web Site Success

Издательство: John Wiley

Год: 2002

Формат: PDF

Размер: 8 Мб

Язык: Английский

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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)

Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience

Companion Web site contains links to online tools, resources, and white papers

The Web Is Great: Get Over It, Get on With It

Measuring Measurement

Raising the Flag, Convincing the Boss

Web Measurement Standards

Sawing Logs

How Good Are You at Making Noise?

How Good Are You at Buying Noise?

Measuring Web Site Performance: - The Need for Speed

Calculating The Caliber of Content

Well-Marked Trails: Measuring Web Site Navigation

Calculating Conversion

Maximizing Customer Information: The Personalization Continuum

Measuring The Value of Online Customer Service

Field Studies

Making It Work by Bringing It All Together