Packaging Makeovers: Graphic Redesign for Market Change

Купить бумажную книгу и читать

Название: Packaging Makeovers: Graphic Redesign for Market Change

Автор: Stacey King Gordon

Издательство: Rockport

Год: 2005

Формат: HQ PDF

Качество: отличное

Размер: 101 Мб

Язык: English

Количество страниц: 161

Описание: This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.

Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.