Articulating Design Decisions

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Название: Articulating Design Decisions

Автор: Tom Greever

Издательство: O'Reilly Media

Год: 2015

Страниц:278

Язык: English

Формат: pdf

Размер: 3 Mb

Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves—simply because the most articulate person usually wins.

This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user.

Walk through the process of preparing for and presenting your designs

Understand stakeholder perspectives, and learn how to empathize with them

Cultivate both implicit and explicit listening skills

Learn tactics and formulas for expressing the most effective response to feedback

Discover why the way you follow through is just as crucial as the meeting itself

Educate your stakeholders by sharing the chapter from this book on how to work with designers

Chapter 1A Maturing Industry

Talking My Way Into Design

UX Is Still Young

Design Is Subjective...Sort of

Businesses Don’t Critique

Ego and Intuition

A Shift Toward Products

Digital Experiences Are Real Life

Chapter 2Great Designers Are Great Communicators

Too Many Cooks

Everyone Is a Designer!

The Interface Is Your Interface

There Is No U or X in Team

Communication Matters

Being Articulate Means Success

Becoming a Great Designer

Chapter 3Understanding Relationships

See Their Perspective

Identifying Influencers

Stakeholder Values

Stakeholder Stories

Build Good Relationships

Chapter 4Reducing Cognitive Load

Remove Distractions

Anticipate Reactions

Create a Support Network

The Dress Rehearsal

Chapter 5Listening Is Understanding

Implicit Activities

Explicit Activities

Chapter 6The Right Frame of Mind

Give Up Control

Check Your Ego at the Door

Lead with a YES

Be Charming

Change Your Vocabulary

Make a Transition

Further Reading

Chapter 7The Response: Strategy and Tactics

A UX Strategy for Responding

Tactics Are Actions

Chapter 8The Response: Common Messages

Business

Design

Research

Limitations

Chapter 9The Ideal Response: Getting Agreement

Getting Agreement

Putting It All Together

Chapter 10Meeting Adjourned: The After-Party

The Meeting After the Meeting

Follow Up Fast

Apply Filters

Seek Out Individuals

Do Something, Even If It’s Wrong

Chapter 11Recovering from Disaster

How Is This Possible?

Making Changes You Disagree With

Making Lemonade

The Bank Account of Trust

When You’re Wrong

Painting a Duck

Managing Expectations

Over, but Never Done

Chapter 12For Nondesigners

The King and the Blind Man

Ten Tips for Working with Designers

Design Project Checklist

A Seat at the Table

Chapter 13Designing for Vision

Recognizing Our Power

Practicing Creativity

Making It Happen

Making Stuff Up

Taking Your Ideas to the Right People

More Than Pixels

Tom Greever

Tom Greever helps companies and organizations design better websites and apps. He is the UX Director at Bitovi, a front-end design and development consulting company, and has worked with both small startups and large corporations across many different industries. You can hire him to design your app, train your team, or speak at your next event. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now.