Typography Essentials: 100 Design Principles for Working with Type

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Название: Typography Essentials: 100 Design Principles for Working with Type

Автор: Ina Saltz

Издательство: Rockport

Год: 2009

Формат: HQ PDF

Качество: отличное

Размер: 110 Мб

Язык: English

Количество страниц: 209

Описание: A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.