Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More

Купить бумажную книгу и читать

Название:Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More (Hands-On Guide Series)

Автор: Jason Fincanon

Издательство: Focal Press

ISBN: 0240809491

Год:2007

Страниц: 256

Язык:Английский

Формат: PDF

Размер: 2 MB

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: — * Mastering the myriad of ad specs, deadlines, quality and version control issues

* Creating ads that balance campaign goals with design constraints

* Preparing and building ads with team and QC standards

* Using forms and data in ads without file bloat

* File optimization techniques for swf files

* 3rd party rich media technologies that transcend the 30k banner

* Trafficking and tracking ads for impressions, interactions, clicks, and conversions

* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

* Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects

* Author is a senior multimedia developer with one of the nation's largest advertising agencies.

* Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site