Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

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Название:Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Автор: Idil M. Cakim

Издательство: Wiley

ISBN: 0470442557

Дата издания:2010-01-07

Страниц: 224

Язык:Английский

Формат:pdf

Размер:14,93 MB

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.

Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products

Reveals how word of mouth disperses online

Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses

Explains how to design online word of mouth campaigns

Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.