MKTG 7

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Автор:Charles W. Lamb, Joe F. Hair, Carl McDaniel

Название:MKTG 7

Издательство:Cengage Learning; 7 edition

Год:2013

ISBN:1285091868

Формат:pdf

Размер:31.30 Mb

Страниц:442

Язык:английский

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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.