Full Frontal PR: Building Buzz About Your Business, Your Product, or You

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Название:Full Frontal PR: Building Buzz About Your Business, Your Product, or You

Автор: Richard Laermer

Издательство: Bloomberg Press

ISBN: 1576601811

Дата издания:2004-11-01

Страниц: 256

Язык:Английский

Формат:pdf

Размер:11.40 MB

Become the word on the street.

On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line.

In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective.

If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.