Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

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Название:Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

Автор Anna Manning

Издательство: APRESS

Год: 2015

Страниц: 336

Язык: English

Формат: epub, mobi, pdf

Размер: 5 Mb, 8 Mb, 11 Mb

This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.

Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency.

Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.

Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.

What you’ll learn

Design a small business database from scratch

Extract the maximum profit from your data

Follow guidance on data protection law

Effectively use data collection and data cleansing techniques

Train staff to leverage your data

Who this book is for

Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in any small organization who are not IT specialists but who recognize the need to ramp up their small organization's use of data and to round out their own and their staff's business expertise and office skills with basic database proficiency.

Table of Contents

Chapter 1. How Data Can Benefit Your Small Business

Chapter 2. A Small Engineering Company: Case Study

Chapter 3. A Small Law Firm: Case Study

Chapter 4. A Small Nonprofit: Case Study

Chapter 5. Aligning Your Database With the Goals of Your Small Business

Chapter 6. Choosing between Spreadsheets and Databases

Chapter 7. Designing Your Small Business Database

Chapter 8. Data Protection Laws and Your Data Security and Privacy Policy

Chapter 9. Collecting Your Data

Chapter 10. Cleansing Your Data

Chapter 11. Maintaining Your Database

Chapter 12. Searching Your Database

Chapter 13. Analyzing Your Data

Chapter 14. Reporting Your Small Business Data Analysis

Chapter 15. Acting on Reports

Chapter 16. Acting on Outside Requests

Chapter 17. Archiving and Retrieving Your Small Business Data

Chapter 18. Storing Your Database in the Cloud

Chapter 19. Searching Online Databases for Your Small Business Needs

Chapter 20. Training Your Staff

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