Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

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Название:Consumer.ology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

Автор: Philip Graves

Издательство: Nicholas Brealey Publishing

ISBN: 1857885503

Год: 2010)

Страниц: 230

Язык:Английский

Формат: PDF

Размер: 1 MB

Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy, and how to understand consumers better than they do themselves.