Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice)

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Название:Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice)

Автор: Ruth McNeil

Издательство: Kogan Page

ISBN: 0749443642

Дата издания:2005-08-28

Страниц: 256

Язык:Английский

Формат:PDF

Размер: 1,8 MB

* The worldwide B2B market is estimated at US $1,000 million * An essential guide that focuses on core skills linked to the burgeoning MRS training and qualifications programs * Written by an experienced practitioner * Contains real-life case studies highlighting key B2B issues * Of interest to students, market researchers, marketers and general management

Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their business. This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively. Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.