Business Research Methods

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Название: Business Research Methods

Авторы: Donald R Cooper, Pamela S. Schindler

Издательство: McGraw-Hill

ISBN: 0073521507

Год: 2013

Страниц: 720

Язык: English

Формат: PDF

Размер: 48 Мб

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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