Designing And Executing Strategy in Aviation Management

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Название:Designing And Executing Strategy in Aviation Management

Автор: Triant G. Flouris, Sharon L. Oswald

Издательство: Ashgate Pub Co

ISBN: 0754636186

Дата издания:2006-02

Страниц: 183

Язык:Английский

Формат:PDF

Размер: 2.16 MB

"Designing and Executing Strategy in Aviation Management" is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.