Sams Teach Yourself Google Analytics in 10 Minutes

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Название: Sams Teach Yourself Google Analytics in 10 Minutes

Автор: Michael Miller

Издательство: Sams

Год: 2011

Страниц: 241

ISBN: 0672333201, 9780672333200

Формат: PDF

Размер: 10.2 Мб

Язык: English

10 minutes is all you need to learn how to…

•Quickly create a Google Analytics account and add Google Analytics to your site

•Define goals and measure how well your site is achieving them

•Track visitors from search engines, pay-per-click advertising, email, and other sources

•Discover the pages your visitors view, how long they stay, and where they exit

•Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files

•Identify your best and worst content, and fix poorly performing pages

•Improve your site by tracking error pages and broken links

•Measure AdWords traffic, position, and e-commerce performance

•Manage Google Analytics through the Dashboard

•Customize Google Analytics to work more effectively with your site

•Capture more accurate information by filtering out internal traffic

•Choose the right reports and data, understand them, and act on what you learn