Designing Mobile Payment Experiences: Principles and Best Practices for Mobile Commerce

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Название : Designing Mobile Payment Experiences: Principles and Best Practices for Mobile Commerce

Автор : Skip Allums

Издательство: O'Reilly Media

Год издания : 2014

Страниц: 242

Формат : pdf, epub

Размер файла : 14 MB

Язык : English

Now that consumer purchases with mobile phones are on the rise, how do you design a payment app that’s safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.

Consumers want mobile transactions to be as fast and reliable as cash or bank cards. This book shows designers, developers, and product managers—from startups to financial institutions—how to design mobile payments that not only safeguard identity and financial data, but also provide value-added features that exceed customer expectations.

Learn about the major mobile payment frameworks: NFC, cloud, and closed loop

Examine the pros and cons of Google Wallet, Isis, Square, PayPal, and other payment apps

Provide walkthroughs, demos, and easy registration to quickly gain a new user’s trust

Design efficient point-of-sale interactions, using NFC, QR, barcodes, or geolocation

Add peripheral services such as points, coupons and offers, and money management