Media Today: Mass Communication in a Converging World

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Автор: Joseph Turow

Название: Media Today: Mass Communication in a Converging World (5 edition)

Издательство: Routledge

Год: 2013

Формат: PDF

Размер: 11.2 Mb

Язык: Английский

How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society.