Introduction to Managing Digital Assets: Options for Cultural and Educational Organizations

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Название:Introduction to Managing Digital Assets: Options for Cultural and Educational Organizations

Издательство:J. Paul Getty Museum

Автор:Diane M. Zorich, Eleanor E. Fink

Год:1999

Количество страниц:168

Язык:English

Формат:pdf

Размер:73,9 Mb

As the use of electronic networks becomes more ubiquitous in the cultural and educational community, issues of management, communication, and distribution increase in complexity. Within this digital environment, options and strategies regarding an institution’s intellectual and cultural property take on critical importance.

Introduction to Managing Digital Assets reviews the traditions of rights administration and content distribution in various creative sectors, and identifies common structures and functions within these organizations. The book explores the relationships among the provider, the rightsholder, and the user, highlighting issues of particular relevance to cultural and educational communities.

The Introduction To series acquaints professionals and students with the complex issues and technologies in the production, management, and dissemination of cultural heritage information resources

Table of Contents

Foreword

Eleanor E. Fink

Acknowledgments

Executive Summary

1. Introduction

A. Project History and Genesis

B. Goals and Assumptions

2. What Are Intellectual Property Rights?

A. Intellectual Property Rights in the United States

B. A Brief History of Copyright

C. The Nature of Rights in Copyright

D. The Complexity of Rights in an Electronic Environment

E. Current Rights Management Methods

Direct Administration

Collective Administration

F. The Emergence and Perseverance of Rights Management

3. The Distribution of Intellectual Property over Electronic Networks

A. Access Issues

Ease of Reproduction

Reproduction as a Prerequisite to Use

Worldwide Distribution Channels

Transformative Effect

B. Special Issues for Cultural and Educational Institutions

The State of Intellectual Property in Cultural Organizations

Determining Value

Fair Use and the Digital Environment

Other Uncertainties: Licensing, Assurances, Economics, and Markets

4. Administering Intellectual Property in Cultural Organizations

A. Current State of Affairs: Direct Administration

B. Changes on the Horizon: Options for the Cultural Heritage Community

Continuing with Direct Administration

In-house Expansion and Restructuring

Outsourcing with an External Agency

Joining a Rightsholders’ Collective, Cooperative, or Consortium

5. The Structure, Function, and Operations of Intellectual Property Service Providers

A. Formation and Development

History and Startup Relationships

Size and Scale

Organizational Mission

Governance Structures

B. Methods of Operation

Management Traditions by Genre

Models of Operation

Basic Services

Other Operational Issues

6. Managing Content and Usage

A. Content

Selection

Quality and Quantity

Contextual Information

Location and Distribution

B. Usage

Electronic Environments

Permissible Uses

Restrictions

Fair Use

7. Rightsholder and User Issues

A. Rightsholder Issues

Rightsholder Incentives

Assigning Rights

Terms of Agreement

Reporting

Administrative Burdens

B. User Issues

User Incentives

User Participation

User Fees and Costs

Administrative Burdens

8. Economic Considerations

A. Revenue Sources

B. Assessing Economic Value

C. Determining Costs

D. Pricing

Who Sets Fees?

Fee Structures

Licenses

E. Collecting Fees

F. Redistributing Revenues

9. Summary—Issues, Trends, and Challenges

A. Issues

B. Newly Emerging Trends

C. Continuing Challenges

Copyright

Management in Electronic Environments

D. The Next Steps

10. Another Perspective

A. Introduction

B. Options for Administration of Intellectual Property Rights in Canadian Cultural Heritage Institutions

Collective Administration in Canada: A Legal Framework

Collective Administration of Performing Rights

Collective Administration of Retransmission Rights

Other Collective Societies

Other Legal Factors Affecting Collective Administration

Theory and Practice: The Operating Environment

Quebec’s Unique Environment

The Relationship between the Author and the Collective

The Relationship between the Collective and the User

Potential for the Future—Licensing Electronic Rights

Conclusion

Acronyms

Appendices

A. A Note on Methodology

B. Organizations and Projects Reviewed

C. Review Questions

D. Questionnaire for Reviewing Intellectual Property Management Service Providers

Glossary

Bibliography

About the Authors

Diane M. Zorich is an information management consultant specializing in cultural information on electronic networks.