Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, 2 edition

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Название : Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, 2 edition

Автор : Eric Schaffer and Apala Lahiri

Издательство: Addison-Wesley

Год издания : 2013

Страниц: 368

Формат : PDF, EPUB

Размер файла: 21 MB

Язык : English

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Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company’s stock price. While UX practitioners know how to design usable, engaging applications that create good user experiences, establishing that process on an industrial scale poses critical IT challenges for an organization.

How do you build user-centered design into your culture?

What infrastructure do you need in order to make UX design faster, cheaper, and better?

How do you create the organizational structure and staffing solution that will support UX design over time?

Institutionalization of UX shows how to develop a mature, user-centered design practice within an enterprise. Eric Schaffer guides readers step by step through a solid methodology for institutionalizing UX, providing practical advice on the organizational change, milestones, toolsets, infrastructure, staffing, governance, and long-term operations needed to achieve fully mature UX engineering.

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