Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably

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Название: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably

Автор:

Издатель: Butterworth-Heinemann

Год: 2002

Формат: pdf

Размер: 7 mB

Язык: английский

ISBN10: 0750674601

Страниц: 294

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!

Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.

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