Infographics For Dummies

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Название: Infographics For Dummies

Автор: Beegel J.

Издательство: Wiley

Год: 2014

Страниц: 322

ISBN: 9781118792384

Формат: PDF

Размер: 14 Мб

Язык: English

Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics.

Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why they're so effective, and when they're appropriate.

Ninety percent of the information transmitted to your brain is visual, so it's important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include:

Talking to clients about the data

Discovering trends, outliers, and patterns

Designing with mood boards and wireframes

Launching and promoting your infographic

The book, written by Justin Beegel, MBA, founder of Infographic World, Inc., describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In today's world filled with data and messaging, an infographic is one of the best ways to get your point across.

Author Information

Justin Beegel is the founder of Infographic World, Inc. The company is one of the leading infographic creators in the U.S. and boasts a who’s who of clients on their roster. They claimed a Best Infographic of 2011 honor from sodahead.com with a Steve Jobs tribute graphic.