1,000 Retail Graphics: From Signage to Logos and Everything for In-Store

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Название: 1,000 Retail Graphics: From Signage to Logos and Everything for In-Store

Автор: JGA

Издательство: Rockport

Год: 2007

Формат: HQ PDF

Качество: отличное

Размер: 123 Мб

Язык: English

Количество страниц: 321

Описание:A virtual catalog of ideas for inspired retail design

The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.