Visual Language for Designers: Principles for Creating Graphics that People Understand

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Название: Visual Language for Designers: Principles for Creating Graphics that People Understand

Автор: Connie Malamed

Издательство: Rockport

Год: 2009

Формат: HQ PDF

Качество: отличное

Размер: 121 Мб

Язык: English

Количество страниц: 240

Описание: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.

In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

Includes:

How to organize graphics for quick perception

How to direct the eyes to essential information

How to use visual shorthand for efficient communication

How to make abstract ideas concrete

How to best express visual complexity

How to charge a graphic with energy and emotion