Type Rules! The Designer`s Guide To Professional Typography

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Автор: Ilene Strizver

Название: Type Rules! The Designer`s Guide To Professional Typography

Издательство: John Wiley & Sons, Inc.

Год: 2006

Формат: pdf

Размер: 17.17 Мб

Язык: Английский

Страниц: 226

Книга на английском языке, посвященная типографским шрифтам. В издании вы найдете всю необходимую информацию по разработке новых шрифтов, применению их в рекламе и печатных изданиях, особенностях воприятия текста при использовании тех или иных видов шрифтов и т.д. Книга адресована профессиональным типографским работникам, разработчикам рекламной продукции, художникам.

Type is all around us, in everything we read, from product packaging in the grocery store to television commercials, from greeting cards, books, and magazines to storefront signs. Learning to read and write the alphabet is one of the first things we are taught in school, and that process often begins before nursery school with television shows and videos intended for the hungry and curious minds of twoand three-year-olds.

"Type Rules!" is intended for anyone interested in typography, be they a novice computer user or a professional graphic designer. There is something here for everyone, whether you know a little or a lot about type. This book does not have to be read front to back; you may thumb through the chapters and stop wherever something sparks your interest or read it chapter to chapter. This book will stimulate and satisfy the neophyte`s interest in type as well as offer advanced information and techniques to professional graphic designers who want to improve their work.