Inside the Business of the Graphic Design

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Автор: Catarine Fishel

Название: Inside the Business of the Graphic Design

Издательство: AllWorth Press

Год: 2003

Формат: Pdf

Язык: Английский

Размер: 1.21 MB

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This book is a tribute to the worst art director/design firm owner

I have ever known.

In fact, an early working title for the book was “How Not to Be

Joe” (name changed here to protect his employees). Most days, the

only thing more dour than his face were the faces of his designers.

Each morning, he doled out just enough rope for them to hang

themselves, and by closing time, he was criticizing them under his

breath for not even doing that to his satisfaction.

Since he was usually the only one to attend client presenta-tions, only he had the information that was really needed to get any

project done right. This information he meted out in incomplete

spoonfuls, and when the work didn’t stand up—which in his eyes, it

never did—he didn’t even have the courtesy to discuss the matter

directly with his staff. Instead, he would stay after hours and actually

alter their files.

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