Smashing Logo Design: The Art of Creating Visual Identities

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Автор книги: Gareth Hardy

Название книги: Smashing Logo Design: The Art of Creating Visual Identities

Издательство: John Wiley & Sons, Ltd

Год издания книги: 2011

ISBN: 978-1-119-99332-2

Страниц: 304

Формат книги: EPUB

Размер файла: 18 MB

Язык книги: English

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Smashing Logo Design познакомит читателя с теорией дизайна и техникой, необходимой для создания превосходно оформленных логотипов. Материал организован так, чтобы быть доступным клиентам, которые только начинают работать в этой области. В книге сотни примеров готовых логотипов из различных сфер деятельности.

Taking you Beyond the Pretty Picture to the Techniques Behind the Logo

Smashing Logo Design goes much further than simply showcasing pretty pictures. It covers the design theory and techniques needed to build great-looking logos.

Smashing Logo Design looks at the challenges of designing a logo while detailing best practices for producing a successful project. Hardy’s logo design process is explained in detail, from the point of first contact with the client to the handing over of the product. Featuring hundred of never-before-publishing logos and quotes from established designers. Smashing Logo Design appeals to any aspiring designer or experienced professional.Inside You Will Learn:

What Makes a Successful Logo

How to Write a Successful Design Brief

How to Translate Your Research to Usable Concepts

Why You Should Sketch

How to convert Your Sketches to Vector Images

How to Select the Best Typefaces and Colors for Your Logo

How to Prepare Logo Files for Print

How to Make Effective Client Presentations

How to Create Logo Usage Guidelines

Smashing Magazine (smashingmagazine.com) is one of the world’s most popular Web-design online magazines. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.

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