Facebook Marketing All-in-One For Dummies, 3rd Edition

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Авторы: Andrea Vahl, John Haydon, Jan Zimmerman

Название: Facebook Marketing All-in-One For Dummies, 3rd Edition

Издательство: Wiley

ISBN : 978-1-118-81618-9

Год: 2014

Количество страниц: 792

Формат: PDF

Размер: 35 Mb

Язык: English

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Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage.