Retail Business Kit For Dummies

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Название:Retail Business Kit For Dummies

Автор: Rick Segel

Издательство: For Dummies

ISBN: 0470293306

Дата издания:2008-09-02

Страниц: 408

Язык:Английский

Формат:PDF

Размер:10.00 MB

Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.В Discover how to:

Launch a successful independent retail business

Create a Web site that shines

Connect with customers and increase sales

Handle legal and accounting issues

Design stores that really work

Practice the 10 keys to retail selling

Use management practices proven in the trenches

Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!

Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are notВincluded as part of eBook file.