Strategies for Tourism Industry - Micro and Macro Perspectives

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Название: Strategies for Tourism Industry - Micro and Macro Perspectives

Автор:

Издательство: InTech

Год: 2012

Страниц: 404

Формат: PDF

Размер: 11 Mb

Язык: Английский

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment.

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