Advertising for dummies

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Автор:

Название: Advertising for dummies

Издательство: Wiley Publishing

Год: 2007

Формат: PDF

Размер: 3,5 Mb

Язык: English

Для сайта:

Think of Advertising For Dummies, 2nd Edition, as a guidebook to map your

way through the back alleys, side streets, and secret pathways leading to

effective advertising. Advertising can be a very intimidating subject — it has

its own language; it comes in a huge array of media choices; it requires, when

done right, creativity, clarity, and solid production values to cut through its

own clutter; and it costs a lot of money. But advertising is also essential to

the success of your business. Use this travel guide to chart your course down

the hidden boulevards of advertising, and you may discover that, indeed, the

streets are paved with gold.

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