Guide to Business Planning. Second edition

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Название: Guide to Business Planning. Second edition

Автор: Friend G., Zehle S.

Издательство: The Economist Newspaper Ltd

Год: 2009

Формат: PDF

Размер: 6,5 Мб

Качество: Хорошее

Язык: Английский

To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:

tools for analysing the market, customers, competitors and the business environment

techniques for examining and choosing between different strategic options

how to use the business planning model that accompanies this book to prepare financial forecasts

how to analyse and mitigate risk

how to identify the business's financing needs and select the appropriate type of finance

how to use the book's business plan document template to write your own plan

In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.

Contents:

Introduction

The business plan

The business planning process

Strategic planning

Analysing the environment

Analysing the firm

Industry and competitor analysis

Product and portfolio analysis

SWOT analysis

Generating strategic options

Market analysis and strategy

Market forecasting

The operational plan

Modelling the business

Accounting principles

Completing the financial statements

Reviewing the financial statements

Evaluating strategic options

Funding issues

Risk analysis

Presenting the business plan and obtaining approval

Implementing the business plan

Appendix

Index