Handbook of visual communication: Theory, methods, and media

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Автор: Ken Smith, Sandra Moriarty, Gretchen Barbatsis, Keith Kenney

Название: Handbook of visual communication: Theory, methods, and media

Издательство: Lawrence Erlbaum Associates, Publishers

Год: 2005

Кол-во страниц: 624

Формат: Pdf

Размер: 40 MB

Язык: Английский

In his 1990 book, Eye and Brain, Richard Gregory wrote, "We are so familiar with seeing that it takes a leap of imagination to realize that there are problems to be solved (p. 17). While we humans had to learn how to walk, talk, and read, we never had to learn how to see. Thus, unlike walking or talking or reading, we are less cognizant of the many processes that contribute to what we see. Scholars in the rapidly evolving field of Visual Communication now attempt to identify and describe these many processes.